The Agentic GTM Stack: How We Turn Claude Cowork Skills Into Client Revenue

Salesforce and HubSpot are racing to sell you AI agents. The harder question for go-to-market teams: who actually makes agentic GTM work — on your data, in your voice, inside your Microsoft stack? Join Synozur CTO and former Microsoft 365 leader Chris McNulty for a working session on the agentic GTM stack. We’ll start with a quick overview of the rapidly evolving world of agents and skills for GTM automation. Next, we’ll walk through the GTM fundamentals: Messaging and Positioning Framework (MPF) & Brand Voice Ideal Customer Profile (ICP) Competitive Intelligence (CI) Then we’ll look at the burgeoning world of MCP servers and Cowork skills — repeatable, on-brand, compliant units of work — and how we adapt the same skills to run seamlessly across Claude and Microsoft environments. Finally, we’ll look at how we extend our client GTM platform, Orbit, with Cowork skills and run it with clients every day. Then we’ll take you through one continuous showcase. What you’ll see live — in four arcs - Market Research — a competitor teardown turned into a branded intelligence report in minutes. - Marketing — one insight becomes a week of on-brand campaign assets, in your voice. - Sales — an ICP becomes named, verified prospects, pushed straight to your CRM — with tailored battlecards to help shape your customer conversation. - Product Management — that same intelligence shapes the roadmap — and proves we build, not just pitch. Who should attend CROs, VPs of Sales and Marketing, GTM and RevOps leaders, and product leaders — especially at Microsoft partners scaling go-to-market without scaling headcount. Bonus for attendees Every attendee gets a free copy of Chris’ upcoming book, “Marketing in the AI Multiverse,” when it publishes later in 2026.

The Agentic GTM Stack: How We Turn Claude Cowork Skills Into Client Revenue | The Synozur Alliance