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Thinking on leadership, experiences, technology and marketing.
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Understanding Fractional CIO Expenses: What You Need to Know
In today’s fast-paced business environment, technology leadership is more critical than ever. Yet, not every organization can justify or afford a full-time Chief Information Officer (CIO). This is where a fractional CIO steps in—a seasoned technology executive who provides strategic guidance on a part-time or project basis. But what does it really cost to bring a fractional CIO on board? Understanding the nuances of fractional CIO expenses is essential for making informed dec
Chris McNulty
1 hour ago4 min read


Never Sit in the Lobby: Glenn Poulos on Sales, Startups, and Survival
Polaris is a production of Synozur – the transformation company.
Glenn Poulos, co-founder of Gap Wireless and author of Never Sit in the Lobby, shares how he built and sold multiple businesses across three decades, reveals why face-to-face relationships still matter in the AI age, and explains how mid-market companies can leverage technology without losing their human touch.
Chris McNulty
2 days ago5 min read


Crafting a Winning Go-to-Market Strategy Creation
Launching a new product or service is an exciting milestone for any organization. Yet, without a clear and effective go-to-market (GTM) strategy, even the most innovative offerings can struggle to find their footing. A well-crafted GTM plan aligns your team, clarifies your target audience, and sets the stage for measurable success. This article will guide you through the essential steps of go-to-market strategy creation, helping you build a plan that resonates with your custo
Chris McNulty
Mar 24 min read


AI in 2026: The Market Is Big. The Gap Is Bigger.
AI is past experimentation—and the gap between leaders and laggards is widening. The Synozur 2026 AI Report delivers a clear view of AI market growth from $453B in 2026 to ~$923B by 2030, insights from 120 maturity assessments showing a 250+ point gap, and three practical predictions shaping 2026 around models, agents, and standards.
Chris McNulty
Feb 263 min read
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