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Insights
Thinking on leadership, experiences, technology and marketing.


Agentic Users, Autonomous Workflows, and the AI Workplace of 2025: Your Complete Guide
Microsoft 365 introduces Agentic Users—autonomous AI agents with their own licenses and identities—alongside App Builder for no-code workflows, Teams Mode for collaborative AI, and Researcher with 44% improved output. Forrester's study shows 116% ROI and 9 hours saved per user monthly. This comprehensive guide provides strategic analysis, implementation frameworks, and 90-day action plans for business leaders navigating this transformation.

Chris McNulty
Nov 116 min read


Summer of Copilot — Endless Summer
In our “Summer of Copilot – Endless Summer” finale, we recap how Microsoft’s AI assistant has reshaped work in 2025 and what’s next. From ubiquitous presence in Office apps to specialized agents like Researcher and Analyst, Copilot became a true digital colleague. We highlight major use cases (creative content, sales proposals, knowledge support) delivering real ROI, and how Synozur guides businesses in adopting Copilot responsibly. Plus, a look at Copilot’s place in the broa

Chris McNulty
Sep 299 min read


GPT-5 Meets Microsoft 365 Copilot
GPT 5 arrives in Microsoft 365 Copilot, bringing smarter routing between fast replies and deep reasoning. Four new roadmap updates are close behind: PowerPoint generation from Copilot Pages (499425), Teams recaps to SharePoint News (498494), Copilot Chat email attachment summarization (499657), and mobile voice chat. Here’s what leaders can implement now—and the practices that unlock value.

Chris McNulty
Aug 184 min read
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