Insights

This article explains why teams can hit every OKR and still miss the strategy. It defines “false positive” OKRs as goals that measure activity instead of business impact, outlines the warning signs of misalignment, and offers a practical test for leaders to diagnose weak objectives and key results. It also shows how embedding OKRs in a broader Company Operating System helps connect strategy, execution, and accountability so progress reflects real traction.

Polaris is a production of Synozur – the transformation company. Glenn Poulos, co-founder of Gap Wireless and author of Never Sit in the Lobby, shares how he built and sold multiple businesses across three decades, reveals why face-to-face relationships still matter in the AI age, and explains how mid-market companies can leverage technology without losing their human touch.

On the latest spisode of Polaris, thought leadership marketer Kelly Schuknecht shares how to step out from behind the scenes and become a recognized industry authority through speaking engagements, content creation, and authentic personal branding.