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Insights
Thinking on leadership, experiences, technology and marketing.


Hitting Your Targets but Missing the Mark: Diagnosing “False Positive” OKRs
This article explains why teams can hit every OKR and still miss the strategy. It defines “false positive” OKRs as goals that measure activity instead of business impact, outlines the warning signs of misalignment, and offers a practical test for leaders to diagnose weak objectives and key results. It also shows how embedding OKRs in a broader Company Operating System helps connect strategy, execution, and accountability so progress reflects real traction.

Chris McNulty
May 185 min read


Finish Strong: Transforming Strategy into Action with AI-Accelerated Leadership
This blog post examines why most strategies fail—not from poor planning, but from a lack of systems and culture for execution. It introduces the Company OS™ and AI co-pilots as solutions for bridging the strategy-execution gap, empowering leaders to turn plans into impactful results as they prepare for 2026.

Chris McNulty
Nov 14, 20256 min read


Synozur at TechCon 365 Seattle 2025: Transforming Business Together
Meet Synozur at TechCon 365 Seattle 2025 as we showcase our commitment to business transformation as a Gold Sponsor. Join us June 23-27, 2025.

Chris McNulty
May 28, 20256 min read
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