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Insights
Thinking on leadership, experiences, technology and marketing.


Using AI Maturity to Drive ROI
The Synozur AI Maturity Model, unveiled at Microsoft’s Times Square Experience Center during Experts Live USA, empowers organizations to align AI with strategy, enhance governance, and accelerate team upskilling. Access the free, instant PDF for actionable insights and guidance to drive your AI transformation journey—no login required.

Chris McNulty
Oct 123 min read


Summer of Copilot — Endless Summer
In our “Summer of Copilot – Endless Summer” finale, we recap how Microsoft’s AI assistant has reshaped work in 2025 and what’s next. From ubiquitous presence in Office apps to specialized agents like Researcher and Analyst, Copilot became a true digital colleague. We highlight major use cases (creative content, sales proposals, knowledge support) delivering real ROI, and how Synozur guides businesses in adopting Copilot responsibly. Plus, a look at Copilot’s place in the broa

Chris McNulty
Sep 299 min read


Driving Productivity: Copilot from Driver’s Seat to Board Seat
Microsoft 365 Copilot’s latest updates are putting AI everywhere you work – even in your car. This blog post explores how Mercedes-Benz is turning the car into a “third workspace” with Teams and Copilot, new Copilot features that convert emails, documents, and meetings into audio summaries, four productivity-boosting Copilot upgrades (from voice activation to Excel-PowerPoint integration), and an AI tool that builds SharePoint pages for you.

Chris McNulty
Jul 3013 min read


Navigating AI: Insights from the Microsoft Work Trend Index
Synozur interprets the latest Microsoft WTI data on AI usage with its own research showing adoption blockers for Copilot.

Michelle Caldwell
Jun 13, 20246 min read
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