Insights

Ginny Delaitre (CEO of VDS Digital) explores how modern marketing blends user experience design, persona mapping, & storytelling on Polaris.

Marketing is evolving beyond traditional boundaries, encompassing both pre-product phases and dynamic stakeholder engagement. By redefining classical concepts like inbound and outbound marketing, this series explores how listening to the market and enabling teams internally can innovate product strategies. With AI advancements and changes in buyer behavior, modern marketers merge traditional tactics with new approaches like "upbound" and "downbound" strategies to create compr