CATEGORY
Go-to-Market Transformation
DELIVERY FORMAT
Virtual or On-site
DURATION
Assessment + readout (typically over ~2 weeks)
COST
Starting at $20,000
Why this assessment exists
Most teams never hear the honest buyer perspective. Internal rehearsals can’t replicate real committee dynamics — so blind spots persist until they show up as lost deals.
• Your value is real, but buyers can’t repeat it back
• Differentiation sounds generic under scrutiny
• Objections derail conversations because proof points aren’t crisp
What you’re buying
A high-rigor, outside-in assessment that simulates real buying dynamics, evaluates your narrative and positioning, and delivers a prioritized plan to strengthen your pitch and go-to-market execution.
• Multi-persona simulation with candid feedback
• Competitive and differentiation overlay to pressure-test claims
• Actionable recommendations you can implement immediately
What's Included
• Intake and context gathering
• Buying-committee simulation
• Structured debrief
• Assessment report with prioritized improvements
• Enablement-ready recommendations
How it works
1. Intake: deck, talk track, ICP, competitor set
2. Competitive context build to pressure-test differentiation
3. Proxy pitch simulation with a realistic buying committee
4. Persona-by-persona debrief: what resonated, what confused, what failed
5. Recommendations: narrative fixes, proof points, objection handling
6. Final report: scoring, priority actions, and next-step plan