Go-to-Market for Microsoft Partners

Synozur helps Microsoft partners navigate the ecosystem by building strong relationships, aligning to Microsoft’s GTM strategy, and unlocking co-sell opportunities. Services include Microsoft partner development, channel development, brand and messaging transformation, go-to-market plan development, and campaign execution.

For Independent Software Vendors (ISVs), Synozur acts as a navigator of the Microsoft ecosystem, helping chart plans to maximize partnerships. This includes crafting joint value propositions, connecting with key Microsoft contacts, enrolling in Microsoft co-sell programs, achieving advanced specializations, and aligning product roadmaps with Microsoft’s strategic themes.

Microsoft Co-sell is a program where Microsoft sellers bring partner solutions into customer deals. Synozur helps partners achieve tighter alignment with Microsoft’s go-to-market engine, gain access to partner incentives and funding, and raise their profile through AppSource, events, and Microsoft channels.

For midsize systems integrators, Synozur evaluates current services and maps them to Microsoft’s priorities and Solution Areas. The company connects SI leaders with key Microsoft stakeholders, trains teams on Microsoft’s language, helps attain advanced specializations, and clarifies how to deliver both customer value and Microsoft value.

The Microsoft partner ecosystem represents a TAM of $661B by 2025, and successful partners can earn $7–$10 for every $1 Microsoft sells. Synozur helps partners tap into this opportunity through strategic alignment, relationship building, and program participation.