Creating a compelling brand identity is vital for any business aiming to stand out in today's crowded marketplace. A strong brand identity not only defines who you are but also determines how your audience perceives you. In this guide, we'll delve into the essential steps to develop a robust brand identity that resonates with your target audience and sets you apart from competitors.

On the latest spisode of Polaris, thought leadership marketer Kelly Schuknecht shares how to step out from behind the scenes and become a recognized industry authority through speaking engagements, content creation, and authentic personal branding.

In our latest podcast, I sat down with Crissy Conner, known as The Visible CEO, to talk about why visibility is the new currency for business and technology leaders. Crissy is a visibility strategist and coach who helps entrepreneurs and executives.

A strong brand strategy not only defines how your audience perceives your business but also lays the groundwork for your marketing actions.

Marketing is evolving beyond traditional boundaries, encompassing both pre-product phases and dynamic stakeholder engagement. By redefining classical concepts like inbound and outbound marketing, this series explores how listening to the market and enabling teams internally can innovate product strategies. With AI advancements and changes in buyer behavior, modern marketers merge traditional tactics with new approaches like "upbound" and "downbound" strategies to create compr

Leveraging AI for Business Growth In the latest episode of Polaris , I sat down with Zack Zeller to discuss the transformative power of...

An overview of our annoucements and events at this year's M365 Conference, including: • New managed services to help Microsoft, SI’s, and ISV’s accelerate planning and customer time-to-value. • New services to help partners maximize the value of their relationship with Microsoft • Expansion and growth at Synozur

Join us as we explore "The Wonderful World of Mark Kashman" with Mark Kashman, delving into the vibrant Microsoft 365 community and its upcoming conference.

Dennis Meador is the Founder and CEO of The Legal Podcast Network, based in Austin, Texas.

Marketing is big. In the United States alone, there are 2.5 million marketers, and 6 million counting marketing-adjacent roles like...