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Case Studies

At Synozur, we drive impactful change through innovative strategies and cutting-edge solutions. Our team is dedicated to delivering projects that revolutionize businesses and propel them towards success. We pride ourselves on our ability to transform organizations and optimize their performance, ultimately ensuring their long-term growth and sustainability.

North American Communications Agency

AI and Knowledge Transformation at a Strategic Communications Firm

AI and Knowledge Transformation at a Strategic Communications Firm

Company: North American Communications Agency

Established: 2019

Industry: Professional Services

A fast‑growing strategic communications firm partnered with Synozur to define an AI strategy and modernize knowledge workflows—without disrupting creative teams or compromising trust with clients. The goal was not AI for AI’s sake, but a people‑first approach that made work easier, faster, and more consistent.

Background

As the firm scaled, leaders saw increasing friction across content creation, research, and internal knowledge sharing. Teams were spending too much time searching for information, recreating work, and navigating disconnected tools. At the same time, leadership wanted to explore AI—but responsibly, with clear governance and adoption in mind.

Objective

Create a clear, business‑aligned AI strategy while strengthening knowledge management and collaboration—ensuring AI enhanced human expertise rather than replacing it.

Context

Operating in a high‑trust, client‑facing environment, the organization needed to balance innovation with credibility, governance, and cultural fit.

Methodology

Synozur began by listening—working closely with firm leadership to understand how people actually worked day to day. We then guided the organization through an AI Academy experience, paired with a Microsoft 365 enablement strategy, focused on real workflows and real outcomes.

Our work included:

  • Establishing an AI governance model aligned to firm values and client trust

  • Designing practical AI use cases for research, drafting, and knowledge discovery

  • Modernizing collaboration and knowledge management using Microsoft 365

  • Building confidence and adoption through targeted training and leadership alignment

Throughout the engagement, we emphasized a human‑centric, tailored approach, ensuring every recommendation fit the firm’s culture and pace.

Results

  • Clear AI strategy grounded in real business needs

  • Improved knowledge sharing and reduced duplicate work

  • Increased team confidence using AI responsibly

  • A scalable foundation for continued innovation

"Synozur helped us move past the hype and focus on what actually matters—our people, our work, and our clients. AI now feels like a support system, not a distraction."

- Senior Partner

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