Organizational Transformation

Synozur works in concert with your leadership team to develop new business strategies and management frameworks to optimize and elevate your effectiveness. We help our customers implement new company operating systems and detailed adoption strategies tailored to their specific organizational and cultural needs.

Our approach involves defining and refining your company’s foundations - mission, purpose, values, and goals. Strategy and planning are separate components. We facilitate leadership decisions that form your strategy and assist with the annual planning required to implement them.

Clarifying Strategic Direction and Tactical Execution

There is no such thing as "strategic planning".

Strategy and planning are often confused, but they are fundamentally different. Strategy involves making choices where the outcomes are beyond your control, such as deciding to expand your product lines or entering a new market. These strategic decisions set the direction for your business and require a long-term vision.

On the other hand, planning involves the specific tactics and actions you will take to execute your strategy, such as organizing a customer training event or launching a marketing campaign. Planning is about determining the steps and resources needed to achieve your strategic goals.

Objectives and Key Results (OKRs) are tools used to measure the success of your strategies. They provide a framework for setting and tracking goals, but they do not need to encapsulate every tactical activity within the company. Instead, OKRs focus on the key outcomes that drive your strategic objectives forward.

Company OS

A Company Operating System aligns your purpose, goals, and execution strategy into a unified model. We help you implement this framework to improve clarity, accountability, and operational performance across your organization.

Explore Company OS

Fractional Leadership

Fractional CxOs bring high-impact leadership when and where it’s needed most. We provide flexible, executive-level guidance that accelerates momentum and bridges capability gaps without long-term overhead.

Leadership On Demand

Delivery Management

We offer seasoned expertise in program delivery, Agile leadership, and PMO development. Our delivery approach keeps strategy on track, teams aligned, and outcomes predictable.

Our Delivery Approach

Resources

CASE STUDY

Management Makeover at a Luxury Brand

In a strategic effort to overhaul the management framework of a thriving North American luxury manufacturer, Synozur spearheaded a digital transformation initiative in 2023.

Transforming management frameworks at Microsoft

When one of Microsoft’s marketing teams sought to reinvent their annual planning “offsite” to establish new goals and a more dynamic and efficient management framework, they turned to Synozur, a leader in strategic consulting.

Upgrade your Company Operating System

"Upgrading Your Company Operating System" features Matt Shaffer from Synozur. This insightful session, originally aired on December 5, 2024, delves into the transformative power of implementing a Company Operating System (CoS) and how it can revolutionize your leadership culture in the year ahead.

Transforming Strategy and Planning with Company Operating Systems

A Company Operating System (CoS) provides a framework for aligning business priorities, enhancing decision-making, and driving sustainable growth. Synozur’s white paper delves into the core components of a CoS, explores its benefits, and presents real-world case studies, including successful implementations at companies like Microsoft and a luxury skincare brand.

Business Strategy Masterclass

On June 17, 2025 at 8:00AM, join Matt Shaffer from Synozur for our Business Strategy Masterclass about the Company Operating System (Company OS™), and how it can help you transform your leadership culture.

Polaris: Strategy Unplugged with Dr. John Hillen

On the latest Polaris episode, unlock the true essence of business strategy with Dr. John Hillen as we delve into the intricacies of strategy, its misconceptions, and how to nurture it as a fundamental strength of your leadership team.

Polaris Podcast: Fractional CxOs Get Our Undivided Attention

Our latest episode of our Polaris podcast, “Fractional CxOs Get Our Undivided Attention" dives into the evolving role of fractional leaders.