Company OS
Synozur works in concert with your leadership team to develop new business strategies and management frameworks to optimize and elevate your effectiveness. We help our customers implement new company operating systems and detailed adoption strategies tailored to their specific organizational and cultural needs.
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Our CoS approach includes four components:
Business Foundation: This includes the core values, purpose, vision, mission, and targets of the company. It sets the groundwork for all other components and ensures that everyone in the organization is aligned with the company's fundamental principles.
Strategy: Strategy involves making integrated choices that position the company to win in its chosen market. It differentiates between strategic and operational aspects, focusing on transformative and forward-looking objectives.
Annual Plan: The annual plan consists of setting yearly objectives, targets, and quarterly rocks (incremental goals). Workshops are often used to create these components, ensuring that the company stays on track to achieve its long-term goals.
Focus Rhythm: This component includes a scorecard, annual planning, quarterly planning, and weekly focus meetings. It ensures that the company maintains a regular rhythm of reviewing and adjusting its priorities and performance.
Strategy and Planning
There is no such thing as "strategic planning".
Strategy and planning are often confused, but they are fundamentally different. Strategy involves making choices where the outcomes are beyond your control, such as deciding to expand your product lines or entering a new market. These strategic decisions set the direction for your business and require a long-term vision.
On the other hand, planning involves the specific tactics and actions you will take to execute your strategy, such as organizing a customer training event or launching a marketing campaign. Planning is about determining the steps and resources needed to achieve your strategic goals.
Objectives and Key Results (OKRs) are tools used to measure the success of your strategies. They provide a framework for setting and tracking goals, but they do not need to encapsulate every tactical activity within the company. Instead, OKRs focus on the key outcomes that drive your strategic objectives forward.