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Microsoft Partner GTM Strategy Review

Unlock Your Market Potential with Synozur's Expert Guidance

Get complimentary outside expert feedback on your current strategy and customer sales pitch from Synozur’s Microsoft experts

Microsoft has already accelerated their market focus, partner incentives, and program support for AI in their new fiscal year.

Are you looking to elevate your market strategy and drive growth? Synozur specializes in helping tech companies refine their go-to-market (GTM) strategy and maximize their Microsoft partnerships. Our team of Microsoft channel experts is here to guide you through the complexities of partner relationships and help you achieve your business goals.

​​Key Benefits:

  • Expert Guidance: Leverage Synozur's deep ecosystem expertise to navigate the Microsoft landscape and align with Microsoft's sales, marketing, and product teams.

  • Tailored Recommendations: Receive actionable insights and strategic recommendations tailored to your unique business needs.

  • Proven Success: Learn from our successful engagements with other partners and see how we can help you achieve similar outcomes.

Call to Action

Schedule a Market Strategy Conversation: Ready to take your market strategy to the next level? Schedule time with the Synozur team to discuss your goals and explore how we can help you succeed. Our experts will provide you with a tailored market strategy conversation, offering insights and recommendations to drive your business forward.

Faux Pitch Session: As part of our complimentary offer, we invite you to participate in a "faux" pitch session where you can present your current market strategy to the Synozur team. This session will simulate a real-world scenario, allowing you to receive immediate feedback and actionable recommendations.

Example Outcomes from past engagements:

​Key Insights and Recommendations:

  • For a global ISV Synozur recommended the Microsoft partner shift to an outcome-centric pitch: The partner shifted the pitch narrative from feature-centric to outcome-centric, focusing on business results such as increased employee engagement and streamlined internal communications.

  • For an emerging AI ISV: Synozur redefined product pricing, naming, packaging and positioning to align customer value perceptions and accelerate sales cycles.

  • The Synozur team recommended a Microsoft ISV partner pivot to persona-specific messaging: The partner developed distinct messaging tracks for different personas, such as internal communications and IT, to better resonate with the target audience/buyers.

  • Synozur helped a Microsoft partner better leverage Microsoft Power: We helped align a Microsoft partner with Microsoft's strategic priorities and co-branded efforts to increase engagement and increase market share in financial success.

How to Get Started

  • Step 1: Visit our Bookings page to schedule your market strategy conversation with the Synozur team.

  • Step 2: We have a quick initial conversation to prepare for your "faux" pitch session by outlining your current market strategy and identifying key areas where you seek improvement. We also set up an mutual NDA so we can have an open dialogue.

  • Step 3: Join the Synozur team for a complimentary, comprehensive market strategy conversation and pitch session, and receive tailored recommendations to drive your business forward.

Don't miss this opportunity to unlock your market potential with Synozur's expert guidance. Schedule your market strategy conversation today and take the first step towards achieving your business goals.​​

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AI ISV Go-To-Market Transformation

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GTM Transformation

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Microsoft Partner Development

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