Insights

Building a strong brand strategy is essential for any business aiming to stand out in today's competitive market. A well-crafted brand...

Bringing a new product to market is an exciting yet challenging journey. Success depends not only on the product itself but also on how...

Ginny Delaitre (CEO of VDS Digital) explores how modern marketing blends user experience design, persona mapping, & storytelling on Polaris.

Creating a compelling brand identity is vital for any business aiming to stand out in today's crowded marketplace. A strong brand identity not only defines who you are but also determines how your audience perceives you. In this guide, we'll delve into the essential steps to develop a robust brand identity that resonates with your target audience and sets you apart from competitors.

Marketing is evolving beyond traditional boundaries, encompassing both pre-product phases and dynamic stakeholder engagement. By redefining classical concepts like inbound and outbound marketing, this series explores how listening to the market and enabling teams internally can innovate product strategies. With AI advancements and changes in buyer behavior, modern marketers merge traditional tactics with new approaches like "upbound" and "downbound" strategies to create compr

An overview of our annoucements and events at this year's M365 Conference, including: • New managed services to help Microsoft, SI’s, and ISV’s accelerate planning and customer time-to-value. • New services to help partners maximize the value of their relationship with Microsoft • Expansion and growth at Synozur

Dennis Meador is the Founder and CEO of The Legal Podcast Network, based in Austin, Texas.

Marketing is big. In the United States alone, there are 2.5 million marketers, and 6 million counting marketing-adjacent roles like...