Insights

Thinking on leadership, experiences, technology and marketing.

Ignite Day One: Work IQ, Agent 365, and the Next Wave of Copilot

Today’s announcements at Microsoft Ignite push Copilot from “smart assistant” to an operating layer for how work actually gets done. Microsoft introduced Work IQ, Agent 365, dedicated Office app agents, new Outlook voice and scheduling, expanded Copilot voice, Sora 2 for enterprise video, and an autonomous Sales Development Agent—with a pragmatic model and content strategy to match. Here’s what matters, why it’s different, and how to act this quarter.