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Thinking on leadership, experiences, technology and marketing.
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The Future of Copilot – The Magnificent Seven
This week’s Summer of Copilot article explores new features that could make Microsoft 365 Copilot even more powerful for business users. From a unified Copilot chat that follows you across Outlook, Teams, and Excel, to smart prompt templates that simplify complex requests, to the newly announced Copilot Memory for personalized AI responses – we cover it all. Other highlights include an AI meeting scheduler to automate calendar chaos, interactive “podcast-style” AI summaries.

Chris McNulty
Jul 2115 min read


UX Marks the Spot – Navigating the Customer Journey with Ginny Delaitre
Ginny Delaitre (CEO of VDS Digital) explores how modern marketing blends user experience design, persona mapping, & storytelling on Polaris.

Chris McNulty
Jul 187 min read


AI in Action: How New Copilot Features are Changing Content Management and Productivity
This post explores how AI tools like Copilot and SharePoint Autofill are transforming content management and productivity. Emphasizing human-centered adoption, it highlights practical strategies, user engagement, and recent advancements making AI integration smoother and more impactful for organizations.

Chris McNulty
Jul 1317 min read


Co-Piloting the Future – Custom AI Agents with Enterprise Control
As Copilot Studio and Microsoft’s Copilot Control System set the stage for secure, enterprise-ready AI, the following #SummerOfCopilot updates explore real-world adoption, key innovations, and practical tips to help organizations maximize the promise and power of Copilot and agents.

Chris McNulty
Jul 1116 min read


Synergy over Silos – the New Age of Knowledge
An eye-opening conversation with Gabe Karawani on how ClearPeople turns fragmented enterprise knowledge into a competitive advantage through integrated AI and smart knowledge management.

Chris McNulty
Jul 117 min read


Steps to Crafting a Comprehensive Brand Identity
Creating a compelling brand identity is vital for any business aiming to stand out in today's crowded marketplace. A strong brand identity not only defines who you are but also determines how your audience perceives you. In this guide, we'll delve into the essential steps to develop a robust brand identity that resonates with your target audience and sets you apart from competitors.

Chris McNulty
Jul 84 min read


Copilot Goes Ubiquitous
In Week 4 of my #SummerOfCopilot series on LinkedIn, we explored how AI is becoming embedded in the modern workplace, from the apps we use every day to the depths of our company intranet.

Chris McNulty
Jul 712 min read


Two Miles High and Rising - Kelly Schuknecht
On the latest spisode of Polaris, thought leadership marketer Kelly Schuknecht shares how to step out from behind the scenes and become a recognized industry authority through speaking engagements, content creation, and authentic personal branding.

Chris McNulty
Jul 36 min read


M-Files and Microsoft: A New Era of Document Management
Discover how M-Files and Microsoft are transforming document management. Their new partnership integrates M-Files’ intelligent platform with Microsoft 365’s powerful cloud, offering seamless, native document storage and new possibilities for your business.

Chris McNulty
Jul 16 min read


Polaris: The Introvert’s Guide to Influence
In our latest podcast, I sat down with Crissy Conner, known as The Visible CEO, to talk about why visibility is the new currency for business and technology leaders. Crissy is a visibility strategist and coach who helps entrepreneurs and executives.

Chris McNulty
Jun 306 min read


From Tacit Knowledge to Talking Agents: Navigating Copilot’s Next Evolution
I’m posting daily series of Copilot updates on LinkedIn – the #SummerOfCopilot series. For the most recent completed week (through June 22) I covered Copilot for Viva Engage; MCP and A2A protocols for AI integration, and upcoming enhancements to Copilot Notebooks.

Chris McNulty
Jun 3010 min read


Understanding the Foundations of a Strong Brand Strategy
A strong brand strategy not only defines how your audience perceives your business but also lays the groundwork for your marketing actions.

Chris McNulty
Jun 284 min read


First Encounters with Microsoft’s Copilot Researcher & Analyst
As part of our summer-long series exploring Microsoft Copilot in depth, I recap what we've shared about Researcher, Analyst, and Copilot Tuning.

Chris McNulty
Jun 264 min read


Trends and Insights from Microsoft’s Latest AI Innovations
We're kicking off our #SummerOfCopilot LinkedIn series - and our #MonthOfAgents series as well!

Chris McNulty
Jun 212 min read


Building Delight - Inside Microsoft Product Management
In our latest Polaris episode, I sat down with Sean Squires to demystify what product managers at Microsoft really do. We explored...

Chris McNulty
Jun 178 min read


Not Too Big, Not Too Small – TechCon is Just Right
In our latest Polaris episode, we explore how mid-sized tech conferences (like TechCon 365 Seattle – coming up June 27) are closing the AI skills gap and sparking community engagement – with guest David Wilhelm sharing insights on training, diversity, and the unique power of in-person connection.

Chris McNulty
Jun 116 min read


AI-Powered SharePoint Updates: Faster Document Automation, Better Data – and Why You Should Care
SharePoint is getting smarter with AI, and it’s a big win for business. At a recent conference, Microsoft wowed the crowd by showing Autofill columns that use GPT-4 to auto-extract info or summaries from documents – no more manual data entry. They also unveiled a Sensitive Info AI model that finds things like emails & phone numbers in your files in seconds (great for compliance). These features are now generally available and affordable (about $0.005 per page, with 100 pages

Chris McNulty
Jun 109 min read


SharePoint eSignature Transforms Business Documents
The integration of SharePoint eSignature into Microsoft Word revolutionizes digital workflows by enabling document signing without leaving the app. Users can collaborate, add signature fields, and save signed documents automatically to SharePoint, maintaining security and compliance. This feature streamlines processes for contracts, NDAs, and more, saving time while enhancing control and accessibility.

Chris McNulty
Jun 85 min read


Lessons from Microsoft’s Recent Layoffs: A Synozur Perspective
Microsoft's recent layoffs highlight the intersection of innovation, empathy, and adaptation in a rapidly evolving business landscape, sparking important conversations about the future of work and corporate responsibility.

Chris McNulty
Jun 85 min read


Inbound, Outbound, Upbound, Downbound – New Directions for Marketing
Marketing is evolving beyond traditional boundaries, encompassing both pre-product phases and dynamic stakeholder engagement. By redefining classical concepts like inbound and outbound marketing, this series explores how listening to the market and enabling teams internally can innovate product strategies.
With AI advancements and changes in buyer behavior, modern marketers merge traditional tactics with new approaches like "upbound" and "downbound" strategies to create compr

Chris McNulty
Jun 418 min read
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