Insights

Building a strong brand is more than just a logo or a catchy slogan. It’s about creating a meaningful connection with your audience that drives trust, loyalty, and business growth. A well-crafted brand strategy planning process helps you define your unique value, communicate it clearly, and deliver consistent experiences that resonate with your customers. In this post, we’ll explore how to develop a winning brand strategy that aligns with your business goals and meets your cl

The Synozur AI Maturity Model, unveiled at Microsoft’s Times Square Experience Center during Experts Live USA, empowers organizations to align AI with strategy, enhance governance, and accelerate team upskilling. Access the free, instant PDF for actionable insights and guidance to drive your AI transformation journey—no login required.

How AI is reshaping nonprofits—from back office productivity and research “force multipliers” to ethical guardrails, governance, and the human connections that keep members engaged.

In our “Summer of Copilot – Endless Summer” finale, we recap how Microsoft’s AI assistant has reshaped work in 2025 and what’s next. From ubiquitous presence in Office apps to specialized agents like Researcher and Analyst, Copilot became a true digital colleague. We highlight major use cases (creative content, sales proposals, knowledge support) delivering real ROI, and how Synozur guides businesses in adopting Copilot responsibly. Plus, a look at Copilot’s place in the broa

Microsoft’s latest Copilot updates deliver strategic tools for leaders—from democratized chat to intelligent agents. This post explores what’s new, what’s coming, and what we hope to see next. Copilot is evolving from assistant to teammate, and the roadmap shows it’s ready for enterprise scale.

LLMs Just Can’t Get There from Here Are the current approaches to Artificial Intelligence self-limiting? Credit: © 2025 Andrew Borg +...

The Knowledge Agent for M365 Copilot streamlines SharePoint content management by automating tagging, workflows, and cleanup, making it ideal for compliance-driven and fast-paced industries. Public preview begins September 18. Synozur is guiding clients in adoption, governance, and training to maximize these new AI-powered features.

Building a strong brand strategy is essential for any business aiming to stand out in today's competitive market. A well-crafted brand...

As summer draws to a close, Copilot’s journey continues. This article highlights the top 11 tips and features from Microsoft’s “Summer of Copilot” series—key insights for leaders adopting AI in the workplace. Discover new agents like Researcher and Facilitator, the Excel =COPILOT() function, prompt-engineering frameworks, custom Copilot instructions, talent-mapping, agent governance, & updates like GPT-5 integration. Learn what’s new, why it matters, & how these tools can tra

Futurist Michael Tchong joins Chris McNulty to explore how AI-driven megatrends are disrupting business and society — and how leaders can catch the next wave of innovation before it catches them.

Leaders don’t need more AI features — they need faster time to decision. We unpack 13 real world wins—from Estée Lauder to Air India—and translate them into a 30 day activation plan to centralize knowledge, automate first drafts, and scale self service.

Creating a unique and memorable brand presence is essential for any business aiming to stand out in a crowded marketplace. A strong brand...

The CARE and RAFT frameworks are designed to enhance prompt engineering for generative AI. CARE helps define the situation, clarify the intended action, outline rules for output, and provide concrete examples. RAFT, on the other hand, ensures the AI understands its role, audience, output format, and the specific task required. Both frameworks empower users to create clearer, more effective prompts.

Bringing a new product to market is an exciting yet challenging journey. Success depends not only on the product itself but also on how...

A practical conversation with Synozur’s transformation leader Rob Asen on why transformation offices succeed where traditional PMOs stall, how AI changes leadership reach, and the five lenses that put strategy into motion: vision, leadership, impact, capacity, and measurement.

Learn how to train AI assistants like Copilot and ChatGPT with 20+ custom instructions for maximum productivity. Clear, personalized “standing orders” transform your AI from generic chatbot to tailored partner, improving both efficiency and quality.

GPT 5 arrives in Microsoft 365 Copilot, bringing smarter routing between fast replies and deep reasoning. Four new roadmap updates are close behind: PowerPoint generation from Copilot Pages (499425), Teams recaps to SharePoint News (498494), Copilot Chat email attachment summarization (499657), and mobile voice chat. Here’s what leaders can implement now—and the practices that unlock value.

Agentic AI holds immense promise but carries risks, echoing past tech revolutions like the telegraph, Internet, and social media. Its impact—positive or negative—hinges on our approach to design, governance, and ethics. Learning from history, we must shape AI with care, balancing innovation and responsibility.

This in-depth article shows how Microsoft 365 Copilot is transforming work for business leaders across the C-suite. From CEOs and CFOs to HR, Operations, IT, and even the Board, we explore real examples of Copilot acting as an AI “sidekick” – drafting content, analyzing data, and automating tasks – to help leaders focus on strategy and people. Each section offers practical tips to leverage AI effectively (and responsibly) in that role.

In this Polaris episode, Synozur’s CTO Chris McNulty, along with Ryan Barry of M-Files and Ian Story of Microsoft, explores how a first-of-its-kind partnership between M-Files and Microsoft is revolutionizing content management – uniting AI-powered intelligent document workflows with the Microsoft 365 platform to eliminate content silos and unlock new value from enterprise data.